They mistakenly believe that if they focus on a particular group, they will lose prospects
As a result, no one sees such an advisor as special, just a commodity that's to be bought at the lowest price.
They don't have a well-rehearsed script or memorized outline for most common situations.
As a result, they tend to ramble, get off the track and confuse the prospect. A confused prospect never buys.
They try pray and spray marketing. They look for some kind of silver bullet (which does not exist).
They think of coaching and consulting services as an expense when in fact these services are investments that pay back way more than you put in.
They see frustratingly few results because they don't have a strategic marketing plan that...
They think the way to attract new clients is to talk about how good they are. They showcase their awards and achievements. They write a lofty mission statement.
They don't understand that people only care about themselves and that advisors need to talk about their prospects hopes, desires, fears and challenges in order to connect and be heard.
These financial advisors fail to have a collection of exciting real life stories to tell when asked that
They think they are asking for a favor and feel like they are begging. They forget they are offering a valuable service and fail to realize they are doing a favor for their client and his friend.
Most advisors don't understand the best time ask for referral is not when they need a new client, but the best time is when the client expresses happiness with their service.
Our past clients applaud our services highly because MMC produces great results.
When you're tired of working so hard for the results you get and you're ready to work smarter not harder, take this next step:
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Copyright 2019, Stan Mann