3rd Installment of LinkedIn Tips for Financial Advisors
These business tips are action plans that will help you grow your business faster with less stress and less work. I have written them for service-based business owners such as financial advisors, RIAs, anyone making a living selling their knowledge and expertise.If this is not you, you can unsubscribe below.
This is the third in a series of 10 on How to Make The Most of Your LinkedIn Profile.
Reading time: Less than 2 minutes
Having covered the importance of your profile picture and headline, let’s talk about your contact information, or as they say on LinkedIn, Contact Info.
This is a place a prospect may look to make contact with you. It might be from someone who’s heard good things about you from a friend. Who knows? At any rate, you want to make it easy for prospects. People have preferences, some like email or twitter, others the phone. Some want to check you out further and see your website first.
The only reason I can think of not to have your contact information, is that you have all the leads and prospects you want and don’t want any more. If that’s NOT you, then you want to put all your contact information in that section.”
In the Contact Info section, LinkedIn has a place for your website. The default is simply “Website.” This is good enough if you just have a simple website. However it’s a good idea to use different names for different pages on your site. For instance, I recommend you have a blog and you change your second “Website,” to “Blog,” or “Business Tips.”
In case you didn’t know, there’s a drop-down menu under your Profile Tab and one of the items is “Edit Profile.” Click on that and you can start editing just about anything on your profile.
Here’s something important you should know about your Contact Info. LinkedIn only allows your first-degree contacts to see your contact info. This is NOT good for you. Who knows, maybe one of your clients refers a friend and he looks you up on LinkedIn and wants to phone you. However, if he’s not one of your first-degree connections, he cannot see your telephone number or your email address.
So, you will want to make your important contact information visible somewhere else and I’ll tell you all about that in the next issue. Be sure to look for it.
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