Fact or Fiction? Specializing in a Narrow Niche Will Cost You Prospects and Clients

Many people believe that if you you focus on and specialize in a narrow niche that you’ll actually lose prospects and clients. Rid yourself of this myth and start getting another $2 million of assets a month.

It’s the most common self-defeating fear that holds advisors back from attracting at least two or three profitable referrals a month and adding $2 million of assets a month. They fear a niche will cost them business because they narrowed their pool of prospects.

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